• Program 2011-12

Gamifying Sustainability


February 21, 2012


6-8 pm


NYU Stern / Social Enterprise Association, Kauffman Management Center 44 West 4th Street New York NY 10012

This panel will discuss how game-design principles are being used to promote sustainability.

Games motivate people to voluntarily take on hard work, but they are as popular as they are for a reason -- they provide a rewarding challenge, with constant feedback and a clear set of goals. Recently, the idea of "gamification," or employing game-design principles in business and everyday life, has caught the imagination of innovators in various fields. As a result, game-like experiences are helping people to eat healthier, consume less energy, recycle more, be more engaged in school, and even innovate solutions to disease and poverty.

Our panelists are among those who are pushing the envelope in better design for sustainability.


Conan Magee, Product Development at MSCI ESG Research


Cheryl Heller, Chair of the Design for Social Innovation program at the School of Visual Arts; Ben Bixby, CEO of MyEnergy.com; Ellen Honigstock Director of Construction Education at the Urban Green Council.